Supposedly, American audiences would not “understand” certain song themes. Thankfully, Ace of Base’s four additional records allowed them to restructure their sound and that of their Swedish pop lineage.Ĭlive Davis did not view “Life is a Flower” as a viable U.S. Current pop singers Lady Gaga and Katy Perry cite them as “influences” but their knowledge of Ace of Base’s broader discography doesn’t extend past the singles from The Sign.Īce of Base has struggled to shake off the Euro-pop stigma. Twenty years removed from the dizzying success of The Sign, many don’t recall Ace of Base outside of a ’90’s nostalgia context. At their start, the quartet was darker than ABBA (pre- Voulez-Vous, 1979) and clubbier than the pop-rock of Roxette Ace of Base were the third in line to inherit the Swede pop crown. Their soundscape was comprised of reggae-dub, electronic and dance based pop music sisters Jenny and Malin’s harmonies on top of this sonic print defined a decade: “The Sign,” “All That She Wants,” “Don’t Turn Around” and “Living in Danger”. Slightly retooled for the American market, but retaining its European appeal, Happy Nation appeared 20 years ago Stateside as The Sign (1994). Seeing Ace of Base as a modern ABBA―later a point of contention for Ace of Base―Davis secured them a deal with Arista Records.
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